Internal plan
Strategy
What EpoxyDemo sells, who it is for, and why it wins.
Why this matters
Ads alone are easy to copy. What happens after someone raises their hand is where epoxy companies lose jobs, and that is the part EpoxyDemo builds.
The big idea
A connected advertising, landing page, response, qualification, booking, and follow-up system built specifically for epoxy and concrete coating companies, led by Richard's 20+ years of marketing experience.
One epoxy company accepted per approved service area.
Five customer-facing parts
- Google Search Ads
- Facebook and Instagram Ads
- Conversion landing pages and AI Smart Websites
- Automation, lead response, and booking
- Tracking and reporting
Nine-part operating system underneath
- The ad
- Audience build
- Pixel and events
- Lead form logic
- 60-second text back
- Booking and reminders
- No-show rebook
- Retargeting
- Weekly rotation
Offer ladder
- Front door: Free Epoxy Market Report survey, contact details asked last.
- Foundation: $1,000/month plus ad spend.
- Connected Growth: $2,400/month plus ad spend. The bundle we lead with.
- Revenue Conversion: from $3,500/month plus ad spend.
- Fall Special: Connected Growth at half price for 3 months, 3 spots, ends December 15, 2026.
Rules we keep
- No fake testimonials, reviews, logos, stats, or invented results.
- No em dashes anywhere on the site.
- Phone: 844-779-7214, call or text.