October 2026 Market Intelligence · 10 U.S. metros

Big box stores own the epoxy ad space. Installers barely show up.

We tracked every paid placement for 10 epoxy and concrete coating searches, every hour for 24 rounds, across 50 ZIP codes. Here is who showed up, and where coating contractors have room to compete.

160,158

ad and map placements observed

1,249

distinct advertisers and listings

0.8%

were contractor text ads

0.3%

were Local Services Ads

Where the placements went

Share of all 160,158 placements across the 10 tracked searches.

Google Shopping (product listings)126,500 · 79.0%

Google Maps (local pack)31,891 · 19.9%

Contractor search text ads1,329 · 0.8%

Local Services Ads (Google Guaranteed)438 · 0.3%

Retailers sell kits. You sell installs.

Home Depot (34,423 placements), Lowe's (20,941) and Menards (5,509) dominate Shopping. Their buyers want a weekend DIY project, not a crew.

The text ad lane is wide open.

For "garage floor coating" we saw 331 contractor text ads against 26,405 Shopping placements. Few installers are bidding on their own service.

LSA is nearly empty.

Only 438 Local Services Ad placements across 10 metros. Where the category is eligible, a verified installer faces little competition at the very top of the page.

The map pack is the real fight.

About one in five placements were Maps listings, the one place local coating companies consistently show up. Reviews and profile strength decide it.

Search by search

Placements observed per search across all sampled ZIP codes. Look at the gap between Shopping and contractor text ads.

Observed Shopping, Maps, contractor text ad and Local Services Ad placements by search
Search	Shopping	Maps	Contractor text ads	LSA
garage floor coating	26,405	3,474	331	77
metallic epoxy	25,055	1,627	23	0
epoxy flooring	24,908	3,545	239	72
concrete coating	21,907	3,594	176	49
polyaspartic flooring	9,488	2,139	234	12
concrete resurfacing	7,770	3,427	48	66
polished concrete	0	3,568	96	98

What we would prioritize for an installer

Bid on installer intent

Run text ads on "garage floor coating near me" and cost searches, with negatives that filter out DIY kit shoppers.

Check LSA eligibility

If your category and area qualify, a Google Guaranteed badge puts you above every Shopping result.

Win the map pack

Steady review flow, finished-floor photos and service area accuracy decide the listings that do the most work.

How we measured this. Desktop Google searches for 10 coating terms, run hourly for 24 rounds on October 13 to 14, 2026, from 50 ZIP codes in Los Angeles, San Diego, San Jose, Phoenix, Dallas, Houston, San Antonio, Chicago, New York and Philadelphia. A placement is one appearance of an ad or listing in a sampled result. These counts are not monthly search volume, and they do not reveal any advertiser's budget, clicks or leads. Your market may differ.

See these numbers for your ZIP codes.

We run the same tracking on your service area and walk you through who shows up, where you appear, and what we would do first. Free, no obligation.

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