EpoxyDemo.com
Call or TextFree Audit
EPOXYDEMO.COM  /  Epoxy & Concrete Coatings
Updated 3 days ago
Eight campaigns, written and ready to launch

The ads are already built.You just pick the floor.

This is the working library we run for coating contractors. Every ad below has been written against what is actually producing booked estimates in the coatings trade right now, not what looks good in a portfolio. You approve the offer, we launch inside 48 hours.

Sample board / the eight angles
Hover a chip
Charcoal flake floor swatch
01 Dollar Off
Peeling DIY coating swatch
02 Failed Kit
Copper flake floor swatch
03 Season
Gunmetal flake floor swatch
04 One Day
Tan commercial flake floor swatch
05 Commercial
Flake coating cross section swatch
06 Cheap Quote
Slate flake floor swatch
07 Financing
Black and gold flake floor swatch
08 Neighbors
What a lead actually costs in this trade
Typical cost per lead $28.57
Fixed dollar discount paired with a free on-site estimate. The most efficient homeowner offer we track.
Full observed range $22 to $70
The spread between a tight offer in a good market and a vague one. Offer clarity moves this more than budget does.
Click through rate 1.03 to 1.33%
Problem-first hooks about peeling kits and stained slabs out-click pure discount hooks.
Source: aggregated, anonymized performance across coating campaigns in the UpHex network. Last pull recent. Directional, not a guarantee.
The library

Eight ads. Your name on them by today.

Highlighted text is the only thing that changes for your business. What you can see here is the ad. What you cannot see is the audience build, the lead form logic, the follow-up sequence and the offer math sitting behind it, and that is the part that decides whether these leads turn into signed jobs.

YC
[Your Coatings Co.]Sponsored
Dollar Off

Your garage floor is the first thing you see every morning and the last thing you see every night. Cracked, oil stained, dusting concrete.

We install a one day polyaspartic coating that:

  • Shrugs off hot tire pickup, oil and road salt
  • Cleans up with a mop, not a pressure washer
  • Comes with a 15 year written warranty

$500 off any garage booked before [month]. Free on-site estimate, firm number, no pressure.

Two car garage with charcoal flake epoxy floor AFTER · 6 HRS
Domino blend · 20 mil build
[yourcoatings].com$500 Off Any Garage Floor
Get Offer
Why it worksA specific dollar figure in the headline beats a percentage because the homeowner can price it instantly. The free estimate keeps the ask small.
Not shown Audience + exclusions Lead form questions Follow-up sequence Offer math
CPL $28.57 typical
Range $22 to $70
CTR 1.03%
YC
[Your Coatings Co.]Sponsored
Failed Kit

Peeling. Bubbling. Lifting off in sheets when you drag the trash can across it.

The box store kit is about 2 mils thick and it goes down on a slab that was never ground or profiled. That is the part the instructions skipped, and it is the reason it failed.

We grind to bare concrete, moisture test the slab, then build to 20+ mils. Old coating removal is included.

20% off any re-do this month. Free estimate, and we will tell you straight if your slab is worth saving.

Peeling DIY epoxy coating lifting off bare concrete AFTER · 6 HRS
Tidal blend · full flake broadcast
[yourcoatings].comThe Kit Failed. Fix It Right.
Get Quote
Why it worksHighest click through of anything we run. It names a frustration the homeowner is already living with, then explains the failure in a way that makes the price make sense.
Not shown Audience + exclusions Lead form questions Follow-up sequence Offer math
CPL $34.96 typical
Range $33 to $57
CTR 1.33%
YC
[Your Coatings Co.]Sponsored
Season

[6] install slots left in [city] before we close the season.

This is not a fake countdown. Coatings need slab temperature in range to cure correctly. Once we lose that window, the next opening is spring.

One day install. Walk on it that night, park on it in 24 hours.

Free estimate this week. Hold your slot with no deposit.

Garage with copper flake epoxy floor in autumn light AFTER · 6 HRS
Copper blend · cure window
[yourcoatings].com[6] Install Slots Left This Season
Book Now
Why it worksScarcity that is physically true. Homeowners who have been sitting on a quote for six months move when the calendar, not the salesperson, is the one applying pressure.
Not shown Audience + exclusions Lead form questions Follow-up sequence Offer math
CPL $33.74 typical
Range $24 to $65
Best in shoulder season
YC
[Your Coatings Co.]Sponsored
One Day

Same garage. Six hours apart.

Grind the slab. Patch every crack and pit. Broadcast the flake to refusal. Two coats of polyaspartic on top.

Your cars are back in the garage tomorrow. No week of tarps in the driveway, no epoxy smell in the house.

Free estimate plus a $300 voucher toward your install.

Before and after split of a garage floor coated in gunmetal flake AFTER · 6 HRS
Gunmetal blend · same day cure
[yourcoatings].comSix Hours From Stained To Showroom
Learn More
Why it worksDisruption is the real objection, not price. Selling the timeline removes the reason people stall, and the voucher gives the click a reward.
Not shown Audience + exclusions Lead form questions Follow-up sequence Offer math
Angle transformation
Pairs with before / after reel
CTR 1.14%
YC
[Your Coatings Co.]Sponsored
Commercial

Shop, warehouse, clinic or restaurant kitchen with a floor that is failing inspection or embarrassing you in front of customers?

We coat over the weekend so you do not lose a single working day. Chemical resistant, forklift rated, with OSHA line striping available.

Free walkthrough and a written scope inside 48 hours. Square foot pricing over 3,000 sq ft.

Commercial warehouse with seamless tan flake epoxy floor AFTER · WKND
Sand blend · commercial spec
[yourcoatings].comWeekend Install. Monday You're Open.
Get Quote
Why it worksFewer leads, much bigger tickets. One commercial job can carry a month of ad spend, so this runs on a small dedicated budget alongside the residential ads.
Not shown Audience + exclusions Lead form questions Follow-up sequence Offer math
Volume low
Ticket high
Run at 15% of budget
YC
[Your Coatings Co.]Sponsored
Cheap Quote

The $2 a square foot quote is a roller and a five gallon bucket.

Here is what is actually in ours: diamond grind to profile, moisture test, crack and pit repair, full flake broadcast, two coats of polyaspartic topcoat.

That is why ours is still there in 15 years and theirs peels in two.

Free estimate. We put the mil thickness in writing, and you are welcome to ask the other guy to do the same.

Macro cross section of a thick flake epoxy coating edge AFTER · 6 HRS
Cabin blend · 20 mil vs 2 mil
[yourcoatings].comWhy Cheap Coatings Peel
Learn More
Why it worksThis is the ad that fixes your close rate rather than your lead count. It pre-frames price before the estimator ever knocks, so fewer appointments turn into shopping trips.
Not shown Audience + exclusions Lead form questions Follow-up sequence Offer math
Goal close rate
Best as retargeting
Cuts price shoppers
YC
[Your Coatings Co.]Sponsored
Financing

Floor done this month. First payment in 90 days.

Checking your options takes two minutes and does not touch your credit score. Most single car garages in [city] land between [$X] and [$X].

Free estimate and a firm written number before you commit to anything.

Residential garage with gray slate flake epoxy floor AFTER · 6 HRS
Slate blend · payment plan
[yourcoatings].comCoat It Now, Pay In 90 Days
Apply Now
Why it worksOpens the door to the homeowner who wants it and cannot write a check today. Publishing a price band filters out the people who were never going to buy.
Not shown Audience + exclusions Lead form questions Follow-up sequence Offer math
Needs finance partner
Lifts booked rate
Run after month 1
YC
[Your Coatings Co.]Sponsored
Neighbors

We just finished [4] garages in [neighborhood].

While the crew and the material are already in the area, we are taking $400 off for anyone within a few streets. Same crew, same day rate, we save on mobilization and hand it back.

Good through Sunday. Free estimate, and you can go look at the finished floor on [street] before you decide.

Work van parked outside a suburban garage being coated AFTER · 6 HRS
Blackout blend · route density
[yourcoatings].com$400 Off For [Neighborhood] Homeowners
Get Offer
Why it worksCheapest leads of the eight when your radius is tight. Local proof plus a discount you can honestly justify, and it clusters your jobs so the crew stops burning hours in the truck.
Not shown Audience + exclusions Lead form questions Follow-up sequence Offer math
Radius 3 to 5 mi
Refresh weekly
Lowers drive time
The system

The ad is one of nine parts

Everybody can see the ad. Nobody can see the nine hours of plumbing behind it, which is the part that actually turns a click into a truck in someone's driveway. Here is the whole machine, with the piece you have been reading marked.

You are here PART 01

The ad

Copy, creative and hook. The visible layer, and the easiest part of this to copy.

PART 02

Audience build

Radius, homeowner and property age layers, plus the exclusion lists that stop you paying for renters and tire kickers.

PART 03

Pixel and events

Conversion tracking wired to booked estimates, not clicks, so the algorithm learns off the right signal from day one.

PART 04

Lead form logic

The four questions that separate a homeowner with a two car garage and a budget from someone pricing a shed.

PART 05

60 second text back

Automated reply the moment the form is submitted, while you are still holding a grinder. This is the single biggest lever on booked rate.

PART 06

Booking and reminders

Live calendar, confirmation text, and a reminder the morning of so your estimator is not driving to an empty house.

PART 07

No show rebook

Missed appointments get worked automatically for 14 days instead of dying in a notebook on the dash.

PART 08

Retargeting

Everyone who watched, clicked or half filled the form sees the proof ads and the seasonal deadline for the next 30 days.

PART 09

Weekly rotation

Ads fatigue in a local radius. We watch cost per booked estimate and swap from the library before performance slides.

Parts 02 through 09 are built, tested and already running for other markets. Nothing here is a project you wait on.
The obvious question

Could you just run this ad yourself?

Yes. People do. Here is honestly what happens when they do, because you would rather hear it now than find out with your own money.

A cold account learns slowly

Meta optimizes off conversion history. A brand new ad account has none, so it spends your money finding out what an account with volume already knows. Budget typically burned learning: $1,500 to $3,000.

The lead goes cold in minutes

A homeowner fills out three forms in one sitting. Whoever replies first usually gets the job. You are on a slab with hearing protection on. The system answers in under a minute, every time.

One ad is not a campaign

In a tight service radius a single ad fatigues in three to six weeks. The performance you saw in week one quietly halves. The rotation is the product, not the ad.

The copy is not the offer

The discount math, the price band you publish, and the four questions on the form move cost per booked estimate far more than the words do. None of that is on this page.

48 hrs
Install is already done. Parts 02 through 09 are built. Onboarding is one call, your logo, your service radius and your discount. We are not building you a system, we are turning one on.
Install

Live within 48 hours

Four steps, in order. None of them require you to learn Ads Manager or sit through a strategy workshop.

DAY 0

One call

You pick two ads off the board and tell us the discount you can live with. Fifteen minutes, and that is the entire intake.

DAY 1

We wire it up

Your name, your photos, your radius. Pixel, lead form, calendar and text back sequence connected to your phone.

DAY 2

Live and answering

Ads on. Every lead is texted within 60 seconds and pushed to you with name, phone, address and what they want coated.

WEEK 3

First rotation

We review cost per booked estimate, not clicks. The weaker ad is replaced from the library. Then monthly, for as long as you are with us.

One coating company per city

The system is built. [City] is the only thing still open.

These ads cannibalize each other if two contractors run them in the same market, so we take one. Nothing here is a project you are funding. It is running today for other coating companies and it can be pointed at your service area this week.

Claim the [city] slot
EpoxyDemo.com · Call or text 844-779-7214 · epoxydemo.com