Epoxy Marketing Troubleshooting
Simple fixes for the advertising, lead follow-up, and booking problems we keep finding inside epoxy and concrete coating companies.
We talk to coating contractors every week.
A lot of the problems we find are not complicated.
- An ad is targeting the wrong state.
- A form is not sending notifications.
- A lead gets called once and disappears.
- A website makes it difficult to request an estimate.
- An old campaign is still spending money.
This section documents those problems and shows you how to check them yourself.
If the fix takes five minutes, we'd rather show you the fix. If the problem is bigger, we'll explain what we would do next.
Articles
Google Ads vs Facebook Ads for Epoxy Flooring Companies
Google and Facebook can both generate epoxy opportunities, but they reach homeowners at different moments. Here is how to choose where to start.
How to Follow Up With an Epoxy Estimate That Didn't Close
A homeowner who does not buy today is not automatically a lost opportunity. Here is how to build a follow-up system for estimates that did not close.
Facebook Leads Are Bad? Check These Things Before Blaming Facebook
Bad results from Facebook do not always mean Facebook is the problem. Here is how to inspect the whole system before writing off the channel.
How to Check Whether an Old Facebook Campaign Is Still Spending Money
Old campaigns, ad sets, boosted posts, and forgotten promotions can quietly keep spending if nobody checks the account. Here is how to find out what is running today.
How Fast Should You Respond to an Epoxy Lead?
For EpoxyDemo, the operating goal is simple: respond while the homeowner is still thinking about the project. Here is how to build a first-response system that works while your crew is on the floor.
Why Do Epoxy Leads Stop Responding?
A homeowner disappearing after requesting a quote does not automatically mean the lead was bad. Here are the real reasons good epoxy prospects stop responding.
What Happens After Someone Submits Your Facebook Lead Form?
Getting the lead is only the first step. What happens during the next few minutes often matters more than the form itself.
Boosted Post vs Facebook Ads Manager for Epoxy Companies
Boosting a Facebook post is easy. Building a repeatable advertising system requires more control. Here is how to tell which approach your epoxy company needs.
Is Facebook Showing Your Concrete Coating Ads Outside Your Service Area?
A simple location targeting mistake can send your ad budget hundreds of miles away from the homeowners you actually serve. Here is the five-minute check.
Found a problem you can't fix in five minutes?
Call or text us and we'll tell you what we would do next.
Call or Text: 844-779-7214