Marketing should be measured beyond clicks and impressions.
We track the numbers that help show whether campaigns are creating qualified conversations, booked estimates, completed estimates, and closed work.
What we report
- Advertising spend
- Calls and forms
- Qualified leads
- Cost per qualified lead
- First-response time
- Contact rate
- Booking rate
- Estimates booked
- Estimate show rate when available
- Quotes sent
- Jobs won when available
- Revenue when connected and supplied by the client
The information below demonstrates how reporting is organized. It is not presented as client performance.
- Advertising spend
- $8,400
- Calls + forms
- 162
- Qualified leads
- 94
- Cost per qualified lead
- $89
- First-response time
- 2 min
- Contact rate
- 92%
- Booking rate (of qualified)
- 61%
- Estimates booked
- 57
- Estimate show rate
- 84%
- Quotes sent
- 48
- Jobs won (when supplied)
- —
- Revenue (when supplied)
- —
How future case studies will be presented
Each case study will include the same context so the numbers can be evaluated fairly.
- Market
- Service area
- Campaign type
- Time period
- Advertising spend
- Offer
- Lead definition
- Qualified lead volume
- Booking results
- Close rate when available
- Revenue when available
- Important context
- Limitations
Want a free review of your current numbers?
We will look at your current advertising, response time, booking rate, and follow-up — and show you where opportunities may be getting lost.
Get Your Free Epoxy Pipeline Leak AuditMarketing results vary. Lead volume, lead cost, booking rates, close rates, and revenue depend on factors including location, competition, advertising budget, offer, seasonality, reviews, website quality, response time, sales process, reputation, project capacity, and customer demand.